Driven by the structure and momentum of the soundtrack, the animation focuses heavily on timing, visual rhythm, and rapid scene transitions to create a visually aggressive and highly synchronized viewing experience. The production integrates character animation, environmental storytelling, dynamic camera movement, lighting design, and editing techniques commonly found in modern animated advertisements, music videos, and promotional cinematic sequences.
From a technical perspective, the project explored character rigging, walk and run cycle development, UV mapping workflows, cinematic lighting setups, facial animation, and large-scale scene organization pipelines in Autodesk Maya and Adobe Premiere Pro. Particular attention was placed on syncing motion, camera cuts, and environmental transitions directly to musical beats while maintaining visual clarity across dark neon-lit environments, action-heavy sequences, and fast editorial pacing.
Presented through the commercial animation, cinematic storytelling, and animation teaching practice of Roman Jahandideh.
Technical Animation Artist, Director, and Teaching Assistant, Simon Fraser University.
Under Pressure is a high-energy music-video-style animation project developed within IAT 343 Animation at Simon Fraser University during Summer 2025. Inspired by contemporary commercial music videos and motion branding aesthetics, the project combines cin